Monday, September 14, 2020

The Price of Your Inclusivity May Be Your Creativity

In a mad dash to be as woke as possible, the film industry is changing its rules for inclusion into the awards season by destroying the creative process. 

Did you check off all the boxes? Did you include everyone except the people you do not agree with? About time Hollywood ditches 82.5% of America and concentrates only on the most important 4.5% LGBTQ and the 13% African American population. That is, if you are into the statistical make up of the United States.

When organizations design hurdles to control the narrative, then what is the point in participating? It looks like micromanaging at best and social engineering at worst. 

People become engaged in authentic stories that have the look and feel of real people. That movie could be science fiction or Shakespearean, but when artificial external influences change the feel of the characters, that is when the public checks out. Woke doctrine has destroyed American cultural institutions like education, sports, and entertainment. There is a reason why woke makes corporations go broke.

Maybe that is the joke? 

The vast majority of Americans are not buying into the woke revolution. So the joke is lost on them, completely. Yet, sports teams and the film industry keep pushing the envelope on a product a large swath of people have no interest in consuming. 

Are wealthy entertainers just tone deaf?
According to Deadline Hollywood, “…the Kansas City Chiefs pummeled the Houston Texans 34-20, and the ratings were down — a lot. In early numbers, the primetime NBC game scored a 5.2 among adults 18-49 and 16.4 million viewers between 8-11 p.m. ET.

“Now, those numbers for the 8:25-11:30 p.m. ET game will certainly be adjusted upward later, but right now they mark a 16.1% drop over the spectacle of the September 5, 2019 season opener in the advertiser-rich demographic. In an America and a NFL still adjusting to the new normal of live sports in the era of COVID-19, last night’s game also fell 16.1% in total sets of eyeballs from last year’s fast affiliate results.”
then there is: 
The site reported that the “Braves-Phillies earned a 0.8 and 1.20 million on ESPN’s Sunday Night Baseball (including ESPN2 Statcast coverage) — down 30% in ratings and 33% in viewership from week five of last season (5/5/19: Cardinals-Cubs: 1.1, 1.81M), but up a tick and 2% respectively from last year’s comparable date (9/1/19 Mets-Phillies: 0.7, 1.19M).

“Earlier Sunday,” SMW added, “a Yankees-Mets doubleheader had a 0.25 and 381,000 on TBS and a 0.18 and 303,000 on ESPN2. Cardinals-Reds had 340,000 and Padres-Rockies 231,000 on ESPN Monday.”
When there is no audience to play to, there is no revenue. No one will by dvds, jerseys, or tickets. Slowly but surely these industries will die a horrible death only to be buried as paupers. 

What is the point of this exercise? Humans are attracted to stories they can relate to and feel are organic, authentic products. Like begets like, that is your audience.

All the woke writers are following a fad that will soon fade out. Do you really want to be known for that book you wrote way back when it was cool to be exclusionary person? 

Undawnted follows mythology, literature, and original creativity initiatives. No fluff here. No fads. No woke. Just real characters that look and feel authentic. 

That is how writers should write: from their internal processes. Soon woke culture will bankrupt entertainment because the fashion of exclusion of more than 80% of Americans will soon go out of style. 

You can include anyone you want in your creativity, but once you start down the road of selective editing to satisfy an imaginary checklist: that is when your readership checks out.

The sports ratings in particular support this thesis statement.

Stop the joke now: exclusivity is not that funny.






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